Home' Clinical Aesthetics : CA issue - 2 Contents THE WAY FORWARD
he business rationale for a GP offering
cosmetic treatments is to either earn more
hour than they would performing general
medical services, or earning the same amount
while challenging themselves professionally
and exploring a new area of medicine they
enjoy, according to Dan O’Donnell, marketing
manager of High Tech Laser, who is seeing
more and more GPs making the switch.
“For this reason a GP should never
enter the market expecting to be a low- cost
prov ider,” he says.
“The equipment they choose should
include treat ment s that low- cost providers
aren’t able to provide, it should optimise the
number treatments options they can offer
for the investment in equipment, and should
allow for long-term growth of the practice.
“The InmodeMD multi-platform system
is an example of the ideal platform for a
non-surgical practice. The single base unit
can deliver at least six different treatment
modalities, each internationally recog nised
treatment brands in their own right
including Fractora, BodyFX, Lumecca,
Forma, Forma Plus and Diolaze.
“ The practice can either purchase all
the treatments to have a complete non-
surgical practice in one device, or purchase
one treatment with the ability to expand to
other treatments later. The end result is a
system that achieves a high-quality selection
of treatments but minimises the initial
“Established plastic surgery and
cosmetic medicine practices often have
large databases of established patients
who have purchased high-value ser vices.
Making the most of this patient database
requires having a suite of treatments that
encourages patients to return regularly to
earn the practice additional revenue.
“A f fordable equipment for these
practices involves treatments that can
achieve a satisfactory return on investment,
complement the results of other advanced
treatments, fill gaps in the existing treatment
offering or attract non-surgical patients who
may later move onto surgical procedures.
“Established clinics often employ staff of
differing qualification levels so it can require
some intelligent planning to assemble a
set of treatments that enable all staff to be
profitable and utilised to their full capacity.
Systems in our range ideal for this type
of clinic are HydraFacial, InmodeMD,
and combined MonaLisa Touch (for laser
vaginal rejuvenation) and DOT Therapy
Fractional Laser system.
“The treatments can be performed
profitably by different levels of staff and the
results will complement or enhance other
Spectrum MP5 is four machines in one in
space-saving and sleek technology that offers
more treatment options for your patients:
• IPL: Photo-rejuvenation, permanent
hair reduction, vascular treatment,
pigmentation, spots, and acne
• E -light (IPL and RF): Skin care and
photo -rejuvenation, permanent
hair reduction, vascular treatment,
pigmentation, spots and freckles, acne,
skin lifting, and wrinkle removal
• Q Switched Nd: YAG Tattoo Removal
Laser: Tattoo removal, birthmarks, café au
lait spots, freckles and chloasma
• Bi-Polar RF: Skin tightening, wrinkle
removal, acne, and eye pouch
• Mono -polar RF: Sculpture, cellulite skin
treatment, skin tightening, wrinkle removal
Cutera xeo is a completely customisable
workhorse, with options to accommodate
preferred solutions for any practice with any
patient demographic, offering up to three
clinically proven laser and light-based modules:
• truPulse Nd:YAG laser for efficient hair
removal, treatment of vascular lesions on
face and body.
• The no -downtime, highly popular Laser
Genesis for skin rev italisation. Its IPL
module provides a full range of treatments
for the signs of ageing, hair removal and
treating certain types of pigmentation.
• The Er:YSGG laser ablative skin
resurfacing solution prov ides the perfect
combination of heat with ablation,
delivered fractionally or full field for
superficial skin imperfections.
“On a fully loaded xeo, two Limelight
and two Laser Genesis facials a week pay
for the device. If you are offering Pearl and
Pearl Fractional, even fewer treatments
will cover the cost,” says Cutera marketing
consultant Kate McGrath.
Platforms that offer
modalities are a
sure-fire way to
grow your practice
base and boost
your bottom line.
looks at options.
20 | CLINICAL AESTHETICS
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