Home' Clinical Aesthetics : CA issue - 3 Contents BUSINESS
lastic surgeon Dr Alistair Taylor and his practice CEO Cheryl
Taylor (partners in life and work; pictured) hung out their
shingle in Canberra 16 years ago, when non-surgical cosmetic
medicine was still really just a twinkle in the eye of the Australian
Now of course procedures such as injectables, laser, light and
energ y-based treatments for skin correction and rejuvenation,
resurfacing peels and micro-needling et al are a mega-industry
unto themselves, with some pundits pontificating that they will
eventually make surgery redundant (CA doubts it!).
Certainly it has meant that aesthetics consumers now have the
option to postpone going under the proverbial knife for anti-ageing
enhancements for years longer than in previous generations.
A survey released by the Cosmetic Physicians College of
Australasia (CPCA) on May 31 revealed that Australia’s spend on
non-invasive cosmetic treatments topped $1 billion for the first
time (to the year ending 2015). This has of course meant a large
proportion of plastic and cosmetic surgery practices have diversified
to embrace the “no -knife” juggernaut.
In 2000, the Taylors established the CAPS Clinic, now the
largest medi-aesthetics clinic in Canberra, where the skills of
highly trained practice staff are at hand to deliver a five-star
hospital experience for local, interstate and international patients.
Last November it was voted Best Aesthetic Practice – ACT at the
inaugural MyFaceMyBody Awards.
The current 1400sqm facility was opened in 2011, when Sole’vita
Surgery was also launched, a fully accredited and elegantly
designed hospital that comprises the entire ground floor.
Patients have entrée to four individual clinics, including
state-of-the-art theatres with day and overnight care. But these
achievements have been no easy feat, Cheryl told an audience at
Cutera University* in February. The Taylors have observed many
changes in the industry since the practice constituted just two
staff working in 84sqm of space. With the boom in non-surgical
procedures, they were among the first to recognise the need to
provide professional and safe rejuvenation treatments.
While their most popular surgical procedures are breast
augmentation and breast reduction, Dr Taylor saw the need
to establish the My Genesis (non-surgical) clinic as a result of
patients often requesting other surgical options that he felt were
unnecessary for the level of rejuvenation required.
“It became clear that by offering quality skincare and injectables
we could prov ide a more realistic and appropriate solution,
deferring surgery until clients would achieve a more ‘wow’ result.
It also became apparent from the number of clients presenting
with skin damage caused by inappropriate or inexperienced laser
technicians that a better, safer solution was required.
“ The journey to where we are now has been challenging,” says
Cheryl. “Finding the right products, equipment and technology to
meet both clinic and patient expectations is no easy task.
“As this industry is highly unregulated it can attract
opportunistic doctors, nurses and now even beauty therapists
looking for ways to gain a high return on a limited investment.
“In many cases, the treatments recommended have ver y little to
do with what is safe or best for the patient, but more about what is
best for the business bottom line.”
“ The underlying principles of the My Genesis clinic are based on
three simple criteria: Does it work? It is cost effective? Will it cause
long term problems or negate surgical options in the future?
“ Each visit begins with a detailed skin analysis with a
thorough diagnosis and understanding of a patient's medical
histor y, lifestyle and skincare regime, to decide which treatment
is most appropriate.
“Risks in this business are significant but the right patient paired
with the appropriate technology can produce life-changing results.
In the wrong hands, with the wrong technology and poor diagnosis,
the outcomes can be devastating.”
Dr Taylor emphasises that the clinic is not about the “hard sell”
but what is best for the client.
“If we can only get a 20 percent improvement with non-surgical
then we can, and do, offer a surgical solution which will be much
more effective, and in the long term, cost less.”
A thriving business is the sum of its team
– the award-winning proprietors of
Canberra’s CAPS Clinic share their top tips.
28 | CLINICAL AESTHETICS
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