Home' Clinical Aesthetics : CA Issue 5 Contents power to convey subliminal positive or negative attributes about our
own and others' appearance.
Of those sur veyed for Redefine, 34% of women reported having
a double chin, and 24% of men.
Respondents generally believed an attractive chin profile signals
a healthy weight, confidence and youth, this view being held most
strongly by those in their 20s.
More than half the women surveyed, compared with a third
of the men, said having a double chin makes them unhappy or
embarrassed, even depressed.
They cited as key concerns: being perceived as overweight,
negative impact on confidence, self-consciousness (especially about
posing for photos, or the stance they adopt while talking to people),
perceived lack of options to treat a double chin (as diet and
exercise do not make an appreciable difference), that it makes look,
thus feel, older, and that it has the potential to negatively impact
romantic relationships and professional success.
Both men and women sur veyed use "facial gymnastics" and
avoidance techniques to minimise the appearance of a double chin.
Men have a distinct advantage -- many grow a beard to disguise
the area (31% of those sur veyed have done this) -- while women will
use high-necked clothing and accessories to hide it.
Their appearance in photos was an oft- cited concern of respondents
with a double chin.
Many are very camera shy -- 59% of women avoid selfies and 52%
dodge photos of any kind, particularly as they may be shared
on social media without being able to vet them first.
Sixty-nine percent of women sur veyed a super-conscious of projecting
their chin when talking to others or posing for photos as it can accentuate
its appearance, and 42% of men adopted the same behaviour.
Leading Sydney plastic surgeon Dr Steven Liew -- who has been
trialling Belkrya on patients since November last year with stunning
results he unveiled on three patients at the media launch on May 16 -- says
pouting for photos is another common trick as it "draws up" the neck.
And photographic experts agree that if a camera lens is at eye
level or above, you're in the right frame -- but if the lens is below eye
level, then you run the risk of looking like you have an extra chin,
even more problematic when you already have one!
Other common tactics people with double chins adopt, whether
consciously or not, include:
• Avoiding mirrors
• Avoidance of looking down in public, or in photos
• Avoiding sitting side- on with people at work or social events
• Avoiding social events altogether
• Covering the chin and neck area with the hands in public/when
talking to other people
IT'S NOT JUST A WEIGHT THING
If a person is genetically predisposed, even the slimmest can carry
a "gobbler" under the chin, which can also create the perception
overall that they are heavier than they actually are. Double chins
can occur in any body type.
The ageing process also ser ves to exacerbate the appearance of
double chins; changes in facial anatomy over time include looser
skin, accumulation and movement of fat and loosening of muscles
in the chin area.
If over weight, while losing kilos through diet and exercise can of
course help reduce size overall, it will not spot-reduce trouble zones
such as double chins disproportionately with other areas.
While more than 50% of respondents had tried to improve the
appearance of their double chin with general diet and exercise
and other tactics such as specific neck workouts, applying creams
to tighten the area, chewing gum to tone muscles, patting the chin
regularly or taking diet bills, they found it made little or no difference.
SO WHAT IS BELKYRA?
The active ingredient (deoxyholic acid) in Belkrya is a purified
synthetic version (derived from soybeans) of a molecule that occurs
naturally in the body and aids in the breakdown and absorption of
The product is listed on the Australian Register of Therapeutic
Goods but not the PBS.
When injected under the chin in strategic areas (defined by a
grid after assessment and "pinch testing" by the injecting doctor)
for optimum contouring benefits, Belkyra breaks down fat cells in
the treatment area.
The fatty waste is eliminated through the body's natural processes
over a 6 -12 week period, when optimum results will be seen.
In the immediate term there is a sensation of heat rather like
sunburn (inflammation indicating the product is hitting its mark) and
perhaps some stinging, but this normally subsides within a few hours.
Once broken down, the targeted cells can no longer store fat -- ie.
results are permanent.
"Belkyra provides a customisable, non-surgical option to improve
the appearance of fullness under the chin," says Dr Liew, founder of
the Shape Clinic in Darlinghurst.
Dr Naomi with patient Impressive examples of Dr Naomi's handiwork with Belkyra treatments
34 | CLINICAL AESTHETICS
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