Home' Clinical Aesthetics : CA issue 7 Contents Not only is Dr Howard Murad the founder of the first
modern doctor brand of clinical skincare products,
but he’s also an advocate of the holistic, whole-body
approach to youthful skin. Here, the ‘skin guru’ explains
why skincare alone isn’t enough...
You’ve been in the skincare industry for
over 25 years, do you think people are
taking better care of their skin nowadays
than back then? How have skincare
Life has changed so rapidly that the way we take care of our skin has
definitely evolved. Our environment has changed so our skin needs
have as well. We need modern skincare to address environmental
aggressors that didn’t exist years ago. These aggressors – from blue
light from digital dev ices, pollution from cars and smog, infrared
radiation from warming devices like stoves, etc. – c a n c au s e visible
signs of ageing. Murad’s City Skin Age Defense Broad Spectrum
SPF 15, for example, is a revolutionary, multi-active 100% mineral
sunscreen that truly goes beyond sun defence to offer complete
protection, shielding skin from five env ironmental factors : blue
light, pollution, infrared radiation, UVA, and UVB.
You believe in a holistic approach
to healthy, glowing skin. Can you
elaborate on this?
What I have discovered through my decades of research is that over
time there’s a reduction of water in our tissues – this is a common
pathway to ageing, disease and dehydration. As our cells lose their
integrity, we become more v ulnerable to different factors and we
can say that life is simply a slow process of continual dehydration.
With that, there are several ways in staying hydrated, including an
internal and external approach to skincare. From eating water-rich
nutrients, to exercising regularly, all of which can help increase
hydration from within and promote healthy and hydrated cells.
There are so many skincare brands
on the market nowadays. What sets
I believe that the skin is a window to our entire body. It reflects
what’s going on inside our mind, body and soul: are you happy? Do
you feel fulfilled in your life? Are you under stress? Our whole-
person approach to skincare is unique to Murad. Today, we are
faced with unrelenting levels of stress and it shows f irst and foremost
on our skin, so we have to adjust how we take care of it. While
efficacious products are very important, at Murad we also want to
reach people every day and inspire them to take a more balanced,
empowered, and positive approach to health and wellbeing.
You believe in affirmations and the
connection between mental health and
healthy skin. Is a positive attitude more
important than the right skincare? Why?
We can all set the temperature in a room to our liking and from
time to time, we need a temperature check on our own emotions.
In today’s modern world, technology allows us to work and
communicate from any where... anytime. There are social media
pressures. Commutes are getting longer and longer. Expectations
have increased, etc. All these factors contribute to stress, which can
have profound implications on our skin and health. So, we need to
give ourselves a break, talk to a friend, take a walk outside and/or
read positive affirmations – these small adjustments each day will
ultimately help you with your overall well-being and happiness.
How important are regular professional
skin treatments and which ones do
I recommend a professional facial once a month – more if you can!
There are some things that we can’t achieve at home and so seeing
a professional for regular maintenance is just as important as using
great homecare products.
What kind of salon or Medispa is a good
fit for Murad skincare?
Murad is a clinical collection of professional and retail products
that fits so many different salon environments. We have in-depth,
clinical treatments that give immediate visible results as well as
longer term skincare solutions... and all without the downtime
usually associated with effective professional peels and procedures.
If your salon, medispa or clinic is focused on the whole person, if
you want to deliver the best results to the clients that you care for,
if you love to see happy, healthy people glowing from the use of the
best skincare, you’re a good fit for Murad!
“ While efficacious
products are very
important, at Murad
we also want to reach
people every day and
inspire them to take a
empowered, and positive
approach to health and
CLINICAL AESTHETICS | 17
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